Ethona is a collection as dynamic as the woman who wears it. Ethona focuses on the versatility of mixing and matching items for the multifaceted lifestyle; nothing over designed – just the right balance of function, attitude and comfort. Performance is paramount and found within the luxe fabrics, perfected fits, and premium function of every single style. Founding Sisters Holly and Heather were raised by driven parents who built successful family businesses. Their Mother was a power house in Fashion and they dreamt of one day doing the same. Together these sisters curated Ethona, and today with support from the incredible community of Brand Ambassadors they continue to ignite Ethona. Ethona is proudly made in the USA.